Factors in Designing Trade Show Booths

There are many things to consider when you plan to participate on a trade show. The booth and its graphics are only a part of the whole picture when preparing.

 

 

If your brand has already been recognized, which is true for most large companies, and then you only need to figure out what advertising tool to use to lure buyers in, be it through emailing, advertising in the internet or yellow pages, or through print Ads like billboards and the like.

 

If you are getting profits from the tools mentioned above, good for you. However, if you are unsure which one you are getting most of your clients from and you have used many approaches in diverse target markets, it is possible for you to write the wrong marketing message on your trade show booth. It can cost you much, not to mention the budget it would take in setting everything up including quality full color printed graphics. You could lose profits.

 

 

On one hand, if you have implemented direct marketing, where you used advertising codes for clients to respond to your specified Ads, it would be much easier to point which message is able to attract the most clients. If you have tested a lot of varying Ads, then you could be in good advantage here.

 

 

Generally, you can measure the cost of a booth by knowing the price per square foot, multiply that by 3, and then multiply the result by the square foot measure of the booth. Let’s say the price is $25 per square foot and the size of the booth is 200 square feet. The calculation would look like this:

 

(25 x 3) = 75 -- (75 x 200) = 15,000.00$

 

That would be the approximate budget. You’ll find a lot of alternatives from where you could get your materials, so it would be easy for you to find quality prints and graphics that can work for you. If your marketing executive approved a 30,000$ budget, then this would be much of an easy task for you. You can go for quality materials – retractable banner stands to be placed on aisles or in front of the booth, cloth banners, table runners, and a multi media display if it fits the budget.

 

The success of any booth doesn’t rely on the graphic prints, although you can certainly lure buyers with the attractiveness and give that impression of being a quality company. The major success would be coming off that one important message that worked on most of your Ads, and is placed in front and center of your display. If the marketing tagline is a hook, then it can be a success. To conclude, one key factor in designing trade show booths would be the message.

 

 

There are many things to consider when you plan to participate on a trade show. The booth and its graphics are only a part of the whole picture when preparing.

 

If your brand has already been recognized, which is true for most large companies, and then you only need to figure out what advertising tool to use to lure buyers in, be it through emailing, advertising in the internet or yellow pages, or through print Ads like billboards and the like.

 

If you are getting profits from the tools mentioned above, good for you. However, if you are unsure which one you are getting most of your clients from and you have used many approaches in diverse target markets, it is possible for you to write the wrong marketing message on your trade show booth. It can cost you much, not to mention the budget it would take in setting everything up including quality full color printed graphics. You could lose profits.

 

On one hand, if you have implemented direct marketing, where you used advertising codes for clients to respond to your specified Ads, it would be much easier to point which message is able to attract the most clients. If you have tested a lot of varying Ads, then you could be in good advantage here.

 

Generally, you can measure the cost of a booth by knowing the price per square foot, multiply that by 3, and then multiply the result by the square foot measure of the booth. Let’s say the price is $25 per square foot and the size of the booth is 200 square feet. The calculation would look like this:

 

(25 x 3) = 75 -- (75 x 200) = 15,000.00$

 

That would be the approximate budget. You’ll find a lot of alternatives from where you could get your materials, so it would be easy for you to find quality prints and graphics that can work for you. If your marketing executive approved a 30,000$ budget, then this would be much of an easy task for you. You can go for quality materials – retractable banner stands to be placed on aisles or in front of the booth, cloth banners, table runners, and a multi media display if it fits the budget.

 

The success of any booth doesn’t rely on the graphic prints, although you can certainly lure buyers with the attractiveness and give that impression of being a quality company. The major success would be coming off that one important message that worked on most of your Ads, and is placed in front and center of your display. If the marketing tagline is a hook, then it can be a success. To conclude, one key factor in designing trade show booths would be the message.